Products
A client of ours turned us onto a protein from SBC Nutrition they found at Whole Foods. Turns out, they’re a Pittsburgh company so I decided to check out what they had to offer.
Lets face it, sugar isn’t good for you. In the need to get “us” off of sugar, high fructose corn syrup, sucrose, sucralose and aspartame were created and pushed through the FDA. Sure it’s ok for 1 daily serving- so they say. Take a look at the ingredients on everything that you eat. Those “bad guys” are in just about everything we consume in America (specifically diet drinks). I’m not going to go into the details about how sucralose teaches your body to store fat or how studies have show that aspartame erroded the brain cells of labs rats much like the street drug Ecstasy. I understand everything is ok in ration. I just want to personally avoid the these ingredients when I can.
The About Time Whey Protein contains 4 ingredients including a high quality Cold Pressed Ultra Micro Filtered Whey Isolate. That’s a mouth full. It’s Cold Filtered as opposed to heat filtered (read-heat kills things). It also uses Stevia as a sweetener. Though Stevia has its fans and opposition, Japan has widely used Stevia it for since 1977. They also banded sucralose 30+ years ago while we continue to use it everyday. The Japanese culture is not one of excess like the US so I’m comfortable using Stevia over the other chemical sugars. Anything in excess is bad. Given my alternatives, I’m going with Stevia. In a sense it’s the lesser of two evils. I’ve been using this protein for several months. The beauty is that the quality of the taste across the flavors. I prefer vanilla in most cases because it blends well with the fresh fruit that I prefer to add to a morning shake. However, the strawberry, cinnabun, chocolate, or cake batter is great with some waxy maize in a post workout shake.
Follow this link to find out more about their products. You can purchase via the link or in person at Umberger Performance.
